Strategie = Executie
Why proven methods are preferred in strategy execution
How do you know which approach to choose for a new initiative? There is nothing wrong with common sense, but specialist methods lead much faster to real breakthroughs, innovation and a strengthening of distinctiveness. Using proven methods and expertise simply saves time
Every issue requires the right specialist method. You don’t put a plaster on a broken arm. An issue about operational excellence in the supply chain simply requires a different approach, with different specialist knowledge, than a sales effectiveness issue.
You can purchase expertise from advisors, but that does not absolve you of the obligation to have basic methodologies and specialist knowledge of the most common issues in-house. The Business Model Canvas by Alexander Osterwalder and Yves Peigneur offers a format of a very practical and successful method for innovating business models. But of course there is more expertise that you need to master these days. Think of the Lean Startup Method of Eric Ries and the Change by Design thinking of Tom Brown and others.
16 meaningful timeless models for strategy analysis and determination here
The 10 principles of five common issues here
1. The 10 main principles governing sales
2. The 10 principles of Lean
3. The 10 Principles of Post-Merger Integration and Holding Synergy
4. The 10 principles of Agile structure and governance (S&G)
Remember that a methodology or tool is a means, not an end. If all goes well, methods and tools contain specialist and proven knowledge and experience. Think carefully about what you choose and why, and even which combinations you choose. Professionals can seriously disagree about the pros and cons of the Lean Startup Method versus Change by Design thinking. The proponents of the Lean Startup Method emphasize that there is no better way of innovating than with guidance based on so-called religious assumptions, ‘the leaps of faith’. This creates a prototype, which is further developed from there through validated learning, with short cycles of iterations on the prototype determined by direct customer feedback. The proponents of design thinking will emphasize that such a clinical system misses real breakthroughs and creative solutions. Imagination, unlike knowledge, is not limited and gives room for progress and evolution, is their contention. Perhaps it is smartest to combine the two methods.

Your own innovative power and originality must be leading. But these should be helped along by an analysis of other innovations. Every organization should know its way around new business and revenue models, in its own sector and beyond. In Strategy = Execution I have included a complete sample of more than fifty examples of important innovations.
You can also fall back on analysis methods and skills in this phase. They help you work quickly and effectively, according to the credo ‘thoroughly where necessary, practical and fast where possible’. Because analyzes for the sake of analyzes are pointless. Sensitivity analysis 13c variant 2 adds nothing compared to number 4 and only leads to paralysis and cramping.
In Figure 1, with an overview of the types of issues, insights and analyzes and methodologies, I have collected examples of common analyses. Avoid false accuracy and analyze the soft side integrally with a hard analysis. You can also use the SECA.NU tool, which highlights the execution ability on the soft side.
Strategy = Execution. Improve, Renew and Innovate Faster
How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.
- More about Jacques Pijl (author) and Turner Consultancy.
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
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Turner is specialized in strategy execution. We make it our business to turn an organisations strategy into reality. For the seventh consecutive year, Turner has been recognized by clients as the best strategic consulting firm in the Netherlands. More than 4,000 executives and professionals participated in the MT1000 survey, in which Turner received the highest ratings for strategic consulting, client focus, excellent execution, and product leadership.

Read more about the results other clients achieved with the support of Turner Strategy = Execution. Ready to talk? Schedule an appointment. Contact us.
A selection of our assignments
Curious about more results from our clients? View the full selection here.

Financial service provider. One team, one vision, one execution
Breakthrough: The last years of the first decade of this century were challenging for the financial sector. The financial service provider was under significant pressure to realize strategic choices. The life insurance market had completely collapsed, and the mortgage market was also performing poorly.

Two companies operating in the Energy Industry | Cooperation MVA’s
Two companies operating in the Energy Industry Cooperation MVA’s Context: Two companies started cooperation on medium voltage areas (MVA’s) in 2019, but performance is still

Integration pension management
Integration pension management Context: Two pension management organisations agreed to transfer the operations for a specific client. Challenge: successfully executing the transformation Intended results (ongoing):

Zilveren Kruis
The current healthcare policy has become unsustainable. With a growing number of clients and an increasing shortage of healthcare personnel, the accessibility of care is under pressure. Both developments will intensify in the coming years. This requires us to take a different approach to healthcare to ensure it remains appropriate, accessible, and affordable for all.

A Future-Oriented Range of Services
A Future-Oriented Range of Services VvAA: Dutch Association of Health Care Professionals From strategic vision to pilot The VvAA’s new positioning translated into management terms

Faculty of a university college
Breakthrough: Check-in of improvement teams within the programs. To address the disappointing educational outcomes of the faculty, several improvement teams within the programs initiated a check-in with the involved teaching teams.
A selection of our insights
Curious about more of our insights? View the full selection here.

Turner Proud of the Approval of the Two Applications to the National Growth Fund
The two applications submitted to the National Growth Fund in which Turner was involved as a supporting party have been approved. Both the application for the National LLO Catalyst and the one for the Digitalization Impulse NL received a positive assessment from the committee led by Jeroen Dijsselbloem. This opens up promising prospects for the future of the Netherlands as a knowledge-based nation.

Why Higher Education Needs to Become More Flexible part II
Flexibility is a buzzword in higher education, with almost every institution engaging with the concept. But why is this the case? In two blog posts, Turner’s higher education experts Katinka Cornelese and Janneke de Graaf explain the external and internal drivers behind this trend. Part 2 focuses on the internal drivers.

BNR | Why not try starting a platform?
Platformization Why not try starting a platform? BNR The Technologist Turner’s Antal Ruiter was a guest on BNR’s “De Technoloog” for an hour on Thursday,

PRESS RELEASE – Turner Strategy = Execution Acquires a Majority Stake in the specialist in executing digital strategies Spargle
Turner is committed to making its impact available to more clients, markets, and sectors. To achieve this, Turner follows a growth strategy, both autonomously and through participations, aimed at expanding its service portfolio into new markets and areas of expertise. As part of this strategy, Turner has recently acquired a majority stake in Birch, a research and consultancy firm. With this step, Turner enhances its service offering and strengthens its position in strategy execution and data intelligence.

Working smartly to get personalized medicine
Working smartly to get personalized medicine at Princess Maxima Centre. “Turner has a proactive and solution-focused way of working”

De Telegraaf | Vocational Education in Trouble Due to Lack of Hands-On Classes
Lessons from the COVID-19 Pandemic De Telegraaf | Vocational Education in Trouble Due to Lack of Hands-On Classes De Telegraaf highlights the lack of hands-on

