Strategy = Execution


20% strategy, 80% execution. That’s the recipe for faster improvement, renewal and innovation, based on our own research. Read about it in our international bestseller, Strategy = Execution.


"This book contains a wealth of well-founded insights and practical advice. But it only becomes truly valuable when you start testing these ideas in your own practice."

-Ben Tiggelaar

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Improve, Renew and Innovate faster

Organizations are currently in a new economy, where they are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability. Strategy = Execution is the number 1 assignment for executives, professionals and entrepreneurs. For established organizations and for fast-growing startups. In the private and the (semi-)public sector.

Organizations that excel in strategy execution enjoy a three-month advantage in lead-time-to-execution and save 50% in total execution and innovation process time. They achieve 15 to 25% more of their goals. And these organizations increase their strategy execution capacity year after year, because they use a single language and method for the essentials of modern strategy execution.

Based on 60 interviews with executives, 75 cases and 300 articles and books with one question: what makes or breaks modern day strategy execution and innovation? The research is published under the title Strategy = Execution.


Strategy = Execution. Improve, Renew and Innovate Faster

How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.

  • More about Jacques Pijl (author) and Turner Consultancy.
  • The most popular interventions based on Strategy = Execution
  • 24 endorsements from organizational leaders
  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

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Insights Strategy = Execution


More insights on strategy execution from our experts.

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Alexander Bruinsma

Klimmendaal

At the initiative of Verstegen Accountants in Dordrecht, Edwin Schippers of Turner conducted an organizational assessment of Klimmendaal, a rehabilitation center headquartered in Arnhem. The organization was facing several challenges:

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Financial Services
Alexander Bruinsma

Aegon

Business Property Damage Transition Aegon Netherlands Clear Vision Driven by core values New criteria as the deciding factor From Vision to Execution Insurer Aegon has designated its commercial property and

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